Strengthening Your Communication as a Healthcare Leader

The success of a healthcare organization is contingent on its leadership’s performance in several areas, from alignment and collaboration to action and accountability. In addition to carrying out the key functions of management—planning, organizing, leading, and evaluating—effective administrators recurrently assess and polish their communication skills to ensure transparency and promote positive relationships between permanent physicians and locum tenens providers who work at their facilities.

Here, we share five strategies that will help you improve productivity and morale at your hospital, practice, or health system through better messaging and interactions with staff.

  1. What’s your message? Know exactly what you want the takeaway to be. For instance, prior to discussing the specifics of a new program or initiative—leveraging data analytics to lessen clinicians’ administrative responsibilities—concentrate on communicating the desired results (increased efficiency and provider satisfaction). Then, draft an outline that identifies both the plan and the projected outcome.
  2. Pulse check your executive team. You need their feedback and buy-in before you can effectively connect with the rest of your practice. Before finalizing any plan, ask others on your leadership team to review it and provide their perspectives or suggestions for improvement. You will need their support to share details and drive engagement, so you’ll want to ensure they are on board before moving forward.
  3. Discuss with all employees. Once you have confirmed key leaders’ support, include all staff in your messaging and use three C’s of effective communication: clarity, consistency, and conciseness. Keeping everyone in the know emphasizes that they are each a valued part of your organization and important to its success. This builds morale in addition to trust and loyalty.
  4. Consider enlisting a communications specialist. Ideally, your chosen partner should have a background in healthcare as well as excellent written communication skills to enhance your message’s clarity. For the greatest benefit from the specialist or team, engage in regular conversations. Responsibilities for the role or department can include everything from writing and copy editing internal and external communications to ensuring adherence to established standards and guidelines, tone, and style.
  5. Share the message through multiple platforms. In addition to conveying ideas and specifics personally, via email, and by newsletter or press release, consider using other mediums—like social media sites, conventional media outlets, videos, facility events, and town hall meetings. You may opt to implement a blog, too, to provide a voice, further transparency, and foster open exchanges.

If you would like to learn about Medicus Healthcare Solutions’ services, which include project and resource management, transition projects, consulting, locum tenens staffing, and permanent placement solutions, call 855-301-0563 to speak with an experienced business development executive today.

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